How To Increase Business In Dentistry

How To Increase Business In Dentistry

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If you’re looking to increase business in your Dental Practice, we have 2 great performing offers for you to consider…

We’ve created a mock-up of how these 2 sales funnels would look for you.

The 1st Offer is the Dental Implant Offer…

The Offer is a $999 Dental Implant (typically does not include the Crown). This Dental Implant Offer also sets the stage for you to upsell with multiple implants.

The Primary Conversion Type is a Form Submits.

The Average Cost Per Lead is around $17 (baseline). And, the Average Conversion Rate is between 10%-20%.

The 2nd Offer is the Free Exam & X-Ray incentive…

This Offer is for a Free Exam & X-Ray Dental Checkup where for a limited time you are giving away 50 FREE Dental Checkups. This offer also generates a tremendous volume of prospects and sets the stage for you to upsell with a Cleaning, Fillings or even Crowns.

The Primary Conversion Type is a Form Submits.

The Average Cost Per Lead is around $11 (baseline). And, the Average Conversion Rate is between 10%-20%.

Although we encourage the prospect to call once they submit their information on both of these Offers, we see excellent response rates when the dental practice reaches out quickly once the prospects information is submitted.

As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

Contact us today at (843) 300.1475 or Schedule time to talk if your Dental Practice needs to bring on more Clients!

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How To Get New HVAC Customers

how to get new hvac customers

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In this video I’m going to share with you how to get new HVAC customers.

This is a great sales funnel in that it converts really well. People typically call in for this type of service. They don’t really shop around. And, we have the flexibility to reverse and run either A/C Repair or Heating Ventilation Repair Ads or both.

We’ve created a mock-up of how this campaign would look for you.

Keep in mind with this type of service, potential customers are searching and they need help right away. For this reason, we are running the Ads on the Google Adwords Platform.

The Average Cost Per Click is $13 (Stats could be slightly higher in high population areas).

The Primary Conversion Type is a Phone Call. Although it is very rare that a prospect fills out the contact form on our landing page, we do offer this option.

Once the prospect completes the form and clicks the “Have A Tech Contact Me Immediately” button, our automation sends an email to the HVAC company to call for service.

The Average Cost Per Lead is $35. If the HVAC company offers 24 hour emergency service then the average cost per lead decreases in that the CPC becomes less expensive on a 24 hour rotation basis versus regular business hours.

The Average Client Project Conversion Rate is between 50%-70%. This is based on actual leads that convert into clients.

As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

Contact us today at (843) 300.1475 or Schedule a time to talk with us if we can help you market your HVAC business to bring on more Clients!

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How To Get Leads As a Loan Officer

how to get leads as a loan officer

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In this video, we are going to share with you How To Get Leads As a Loan Officer.

Whether you specialize in FHA or Conventional loans, Refi’s or even VA loans, we have several performing offers that generate high quality referrals for you to consider…

We’ve created mock-ups of how these campaigns would look for you.

The Mortgage FHA/Conventional Sales Funnel

At SCB Marketing, we’re really good at generating inexpensive long form leads on Facebook. We do this through our unique placements, location, age and gender targeting and really drill down into our detailed targeting setup.

The Facebook Ads are generally run through our Client’s Business Facebook Page. However, if there is some regulation that prevents us from doing this, we can simply set up a Themed Business Page to send you the referrals.

We’re also really good at generating high quality, low cost leads on Google Adwords, both for FHA and other home loan programs.  Our targeting is quite detailed with our bid strategy, ad scheduling, ad rotation, keywords and ad extensions.

The Offer is a Home Loan Pre-Qualification.

The Primary Conversion Type is a Form Submits. This long form quiz captures 19 data points about the prospect including credit score, estimated down payment, gross annual household income, whether they are working with a real estate agent and much more.

The Average Cost Per Lead on Facebook is between $5-15 (Baseline).

The Average Cost Per Lead on Adwords is between $20-$30 (Baseline). One important metric to note with other marketing agencies is they are struggling to get leads this low on Facebook, let alone Adwords.

The Average Application Conversion Rate is between 8%-15%.

The Mortgage Refi Sales Funnel

We know that some LOs specialize in Refi’s, especially when rates are low. For this reason, we have created the Refi sales funnel to piggy-back off the Mortgage Funnel. However, make no mistake this funnel also performs well on its own.

We also advertise this sales funnel on both PPC & Facebook.

The Offer is a Refinancing Quiz.

The Primary Conversion Type is a Form Submits. This is a long form quiz that captures 25 data points including credit score current mortgage interest rate, existing type of interest rate, gross annual household income and whether it is an FHA loan as well as much more information.

The Average Facebook Cost Per Lead is $15-$25 (Baseline).

The Average Google PPC Cost Per Lead is $30-$80 (Baseline).

The average Application Conversion Rate is between 10%-15%.

The VA Sales Funnel

VA Loans are another popular program that we have been able to help our LO Clients gain traction and increase their client base.

This campaign is run exclusively on Facebook creating custom conversions and custom audiences and multiple ads to drive traffic and to help Facebook find even more people that look like those who are interested in a VA loan.

The sales funnel we are using here is quite unique in that we have created a Blog Post Sales Funnel to debunk those myths many veterans have about acquiring a VA loan.

Once the prospect clicks on any one of the several banners and links they are then taken to a pre-approval quiz.

The Primary Conversion Type is a Form Submits. Again, this is a long form quiz with 20 data points to qualify the prospect. These data points include whether the veteran desires to purchase or refinance a home, when they are planning to use the VA loan benefit, what arm of the military branch do they serve, and their credit score, just to name a few.

As you can imagine we are targeting military veterans who have expressed an interest in being a first time home buyer, homeowners, renters and veterans who might live in an apartment but desire a home. We also target the military bases in a particular state.

Along with something other ninja tactics the strategy we are employing with this campaign continues to decrease the cost per lead and generates super qualified prospects for the LO focusing on VA loans.

The Average Facebook Cost Per Lead is between $5-15 (Baseline).

The Average Application Conversion Rate is between 8%-15%.

Our goal is to get our loan officer clients as many signed applications as we possibly can.

As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

If you’re a LO who’s looking to close more business per month, Contact us today at (843) 300-1475. Or, grab a spot on our calendar that works for you.

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How To Find Clients As A Financial Planner

how to find clients as a financial planner

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In this video, we are going to share with you how to find clients as a Financial Planner.

We know the hardest part of being a Financial Planner is just getting people through the door or on the phone. This campaign is a lifesaver for the Financial Planner because it gets people interested in being contacted by you for one of your highest commission products.

The Offer is an Annuity Pre-Qualification Quiz.

The Primary Conversion Type is a Form Submits. This long form quiz captures 13 data points about the prospect including whether the prospect is currently investing, how far away they are from retirement, their desired monthly income in retirement, and how much they would invest in an annuity for retirement as well as much more.

The Average Cost Per Lead on Facebook is around $28 (Baseline).

The Average Application Conversion Rate is between 10%-30%.

Although the Facebook Ad can be run through our Client’s Business Facebook Page, we understand this industry is heavily regulated. For this reason, we simply set up a Themed Business Page to send you the referrals.

Because Financial Planners typically have a variety of products in their portfolio, there are so many cross-sell opportunities with this campaign.

The opportunity to close these leads is very high in that you’re not having to do any cold calling. These are all warm leads expecting you to call them and requesting more information. This is miles above where you typically have to start in the sales cycle.

Also, if the Annuity offer is not right for your client, then most likely you have a product(s) in your portfolio that you can offer.

Our goal is to help our financial planner clients sell as many insurance and investment products of their companies by sending qualified referrals. As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

If you’re a financial planner who is struggling to get more annuity clients per month, Contact us today at (843) 300-1475. Or, schedule a time on our calendar that works with your schedule:

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How To Get Roofing Leads

how to get roofing leads

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If you’re looking for how to get roofing leads to increase business, we have a powerful performing offer for you to consider…

We’ve created a mock-up of how this campaign would look for you.

Leads are very high quality with a detail quiz.

The Offer is a Roof Repair Claim.

The Primary Conversion Type is a Form Submits, although you will get calls from this campaign.

Running on Facebook, the Average Cost Per Lead is between $10 – $25 (baseline).

The Average Client Conversion Rate is between 10%-20%. Meaning out of the referrals that come in, 10%-20% will turn into a Signed Contract.

Although we encourage the prospect to call you once they submit their information, we see excellent response rates when the Roofing Contractor reaches out quickly once the prospects information is submitted.

As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

Contact us today at (843) 300.1475 if your Roofing business needs to bring on more Clients!

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How Do Personal Injury Attorneys Get Clients

how do personal injury attorneys get clients

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If you’re looking to increase business in your Personal Injury Practice, we have a terrific performing offer for you to consider…

We’ve created a mock-up of how this campaign would look for you.

The Offer is a Free Case Review. It’s not fancy and you’re not giving away a free ebook or anything like what we have seen other attorney’s doing.

Our campaign is very straight forward, simple and quite frankly it just works! We figured out how to word it and how to bring it all together to drive traffic and business to your practice.

The Primary Conversion Type is a Form Submits, although you will get calls from this campaign.

Running on Facebook, the Average Cost Per Lead is between $35 – $85 (baseline). Running on Google Adwords, the Average Cost Per Lead is between $50-$100 (baseline).

The important metric to note is that most Attorney’s are spending $100+ per Click. At SCB Marketing, we are getting referrals for the same cost or cheaper than most Attorney’s are paying for a click!

The Average Case Conversion Rate is between 8%-20%. Meaning out of the referrals that come in, 8%-20% will turn into a Signed Case that ranges anywhere from $350-$500 on an average cost per case.

Although we encourage the prospect to call you once they submit their information, we see excellent response rates when the Attorney reaches out quickly once the prospects information is submitted.

As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

Contact us today at (843) 300-1475 if your Personal Injury Practice needs to bring on more Clients!

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How To Get Real Estate Leads On Facebook

How To Get Real Estate Leads On Facebook

In this video I’m going to share the steps on “How To Get Real Estate Leads On Facebook”.

If you want to talk further as to how it all works and see how to jump on a trial campaign to test us out… grab an available time slot on our calendar in the link below.

SCHEDULING LINK

Or, give us a call at (843) 300.1475.

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[Video Series – #5] How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

Read the Transcript below…

In this Video, the last one in this Video Series, “How You Can Reach Your Target Audience & Multiply It 100 Fold”, I want to share with you…

How you can use these 3 Traffic Multipliers to increase the impact you’re having on your audience by over 100 times.

If you haven’t watched Videos 1 – 4, where we share a quick update on where things are at with online marketing, and what’s actually working today…

Plus, the First Traffic Multiplier, Second Traffic Multiplier, & Third Traffic Multiplier of Content Marketing, click the links below and watch these 4 Videos first, so you’ll understand how powerful this strategy is in multiplying your audience and building your business when you create a successful Content Marketing Strategy.

Video 1

Video 2

Video 3

Video 4

Let’s imagine that right now, your content marketing strategy consists of publishing an article to your blog once a month.

That gives you a total of 12 points of contact or opportunities for your audience to engage with your message and material.

Now let’s see how applying the three Traffic Multipliers of Content Marketing can transform this equation…

First of all let’s look at ‘Medium’

Instead of only creating a written blog post, let’s say that you find a way to create a blog post, an audio recording, a video and an image for each piece of content.

Now instead of 12 pieces of content, you now have 48 pieces of content that your audience can engage with.

Next, let’s apply the second Traffic Multiplier – ‘Platform’

Instead of just posting your content on your blog, you now take your different forms of content and distribute them on Facebook, YouTube, Twitter, Pinterest, Instagram, Slideshare, Google Plus, LinkedIn, iTunes Audio Podcast, iTunes Video Podcast, Soundcloud and your blog.

Now instead of 48 points of contact, you have 576 opportunities for your audience to engage with your
message.

And finally let’s apply the third Traffic Multiplier – ‘Consistency’

Instead of publishing one piece of content each month, let’s say you increase your consistency to once a week.

This means you’ll be producing 4 times as much content, which in combination with the other rules, means you will now have 2,304 points of contact helping to convey your message to your audience.

So as you can see, by applying these 3 Traffic Multipliers you have now increased the impact of your message by 192 times.

Now you may be thinking…

“That sounds great, but how do I find the time to create and distribute all this content?”

And that’s a very valid question…

The fact is that creating high quality content on an on going basis is a very time consuming activity, especially when it comes to creating video.

Most business owners are so busy running their day to day business that they just don’t have the time or the skills to create the content required for effective content marketing.

And that’s why we’re so excited about our new Content Marketing packages which are based on the 3 Traffic Multipliers…

Put simply, we do it all for you…

Every week, we create a high quality blog post, an engaging video, an audio recording and a compelling image, and then publish them to your social media platforms.

Over time you build your presence on each of these platforms, develop trust and rapport with your growing audience and dramatically increase your conversion rates when it comes time to promote your products or services.

We know every business is different, so we’ve put together three different content marketing packages for you to choose from:

  • The STARTER PACK
    The Starter Pack includes 1 article and 1 video each month distributed to your blog or website and YouTube.
  • The BUSINESS PACK
    The Business pack includes 4 articles, 4 videos, 4 audio recordings & 4 images distributed to Your blog or website, YouTube, Facebook & Twitter.
  • The PROFESSIONAL PACK
    The Professional Pack includes 4 articles, 4 videos, 4 audio recordings & 4 images distributed to Your blog or website, YouTube, Facebook, Twitter, Pinterest, Instagram, iTunes audio, iTunes video, LinkedIn, Slideshare & Soundcloud.

We believe that Content Marketing is the biggest opportunity currently available to businesses, and we’d love to help you get your message out to the people that really need to hear it.

So if Content Marketing is something you’d like to take advantage of in your business, give us a call at (843) 300.1475 or reach out to us via our website contact form.

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[Video Series – #4] How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

Read the Transcript below…

In this Video, which is Video 4 of our Video Series “How You Can Reach Your Target Audience & Multiply It 100 Fold”, I want to share with you…

The Third Traffic Multiplier of Content Marketing which is…Consistency.

If you haven’t watched Video 1, Video 2 or Video 3, where we share a quick update on where things are at with online marketing, and what’s actually working today…

Plus, the First Traffic Multiplier & Second Traffic Multiplier of Content Marketing, click the links and watch Video 1, then Video 2, then Video 3 so you’ll understand how powerful this strategy is in multiplying your audience and ultimately building your business.

These days, our lives are dominated by our personal information feeds or streams. When you log into Facebook, you see your news feed with a stream of new stories from your family, friends and pages you like.

When you log into Twitter, you see your twitter feed with a stream of tweets made by the people you follow.

And the thing about these feeds is that they are constantly flowing, changing and updating.

As a content creator, if you are trying to connect with your audience and build trust and rapport, the only way to do this is to be IN THE FEED.

If you do not regularly appear in people’s personal information feeds then you simply won’t be heard. Your message won’t get through and you won’t be able to connect with your audience.

And the ONLY way to appear in people’s feeds is to publish content frequently.

It used to be that you could post a single blog post to your website once a month, and gradually build your audience.

But these days, the world is moving at a much faster pace. To connect with people, you need to consistently appear in their feeds to increase the probability that they will see your content when they log in and check their personal information streams.

OK, let’s quickly recap…

The First Traffic Multiplier of Content Marketing was to make your content available in as many different mediums as possible, including text, audio, image and most importantly video based content.

The Second Traffic Multiplier of Content Marketing was to distribute your content to as many platforms as possible and to optimize your content for each platform.

And the Third Traffic Multiplier of Content Marketing is to increase your consistency of content creation to make sure that you connect with your audience when they are checking their personal information feeds.

So…

Effective Content Marketing = Medium + Platform + Consistency.

In Video 5, the last video in this series, I will show you how to use these 3 Traffic Multipliers to increase the impact you’re having on your audience by over 100 times.

Interested in creating your own videos? Grab the FREE Trial link here.

If we can help you with your Online Marketing efforts, contact us here: http://www.susancbridges.com/contact-us

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[Video Series – #3] How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

 

Read the Transcript below…

In this Video, which is Video 3 of our Video Series “How You Can Reach Your Target Audience & Multiply It 100 Fold”, I want to share with you…

The Second Traffic Multiplier Of Content Marketing is…Platform.

If you haven’t watched Video 1 or Video 2, where we share a quick update on where things are at with online marketing, and what’s actually working today…

Plus, the First Traffic Multiplier of Content Marketing, click the links and watch Video 1 & Video 2 so you’ll understand how powerful this strategy is in multiplying your audience.

A lot of people are stuck in the mindset of putting their content up on their own website or blog, and then trying to attract people to come to their site. This might have worked five years ago, but these days you need to adopt a different mindset.

And the mindset you need to adopt is to: GO WHERE THE PEOPLE ARE

It used to be that everyone started their search for information online by going to a search engine like Google, but these days, more and more people are bypassing the search engines and going straight to sites like YouTube, or Pinterest to find the information they are looking for.

What this means is that you need to deploy your content to as many different platforms as possible, and instead of just posting links back to your website, you need to be a “native citizen” of each platform.

This means you should optimize your content for each platform. For example, instead of posting a link in Facebook to your YouTube video, you should take the time to upload your video directly to Facebook so that you maximize the impact of your content on that particular platform.

So which platforms should you target?

Well, the Big 3 are Facebook, YouTube, and Twitter, but it is also very important to distribute your content to new and emerging platforms.

Here’s why…

When a platform is new, there is a lot more opportunity available because there is usually a vacuum of content. You therefore have a better chance to establish yourself on a new platform because initially you won’t be competing with millions of people.

The other important factor is that these new platforms often grow exponentially, so if you can get established early, you can often ride the rising tide and grow your audience exponentially as the platform itself expands and becomes more popular.

So in addition to Facebook, YouTube and Twitter, you should also be looking at Pinterest, Instagram, Slideshare, LinkedIn, Google Plus, iTunes Audio Podcast, iTunes Video Podcast, Soundcloud and any new and emerging platforms you hear about.

Video 4 in this series will outline the Third Traffic Multiplier of Content Marketing. Watch Video 4 and learn how you can connect with your audience and build trust and rapport!

Interested in creating your own videos? Grab the FREE Trial link here.

If we can help you with your Online Marketing efforts, contact us here: http://www.susancbridges.com/contact-us

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