Digital Marketing Digest – Issue 5

how content marketing works

In Issue 5 of Digital Marketing Digest we share…

  • How To Double Your Social Media Results In Three Months
  • Understanding Content Marketing
  • Does Social Media Help SEO?

Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.

So get this issue’s important news by watching the video here right now.

Prefer to read instead of watching the video?

We’ve put together a text version below…

How To Double Your Social Media Results In Three Months

Social Media works if you use it. If you follow this social media plan for 90-days you’ll see a tremendous improvement in your business.

  • Step 1: Post something every day. The only way to get traction on social media is to be active.
  • Step 2: Teach the machine that you matter. Every social media platform uses algorithms to decide who sees or doesn’t see your posts. If you post content that others like, share and comment on you can double your “organic reach”.
  • Step 3:  Be crystal clear about what you do. Develop a 1-9 word description explaining what you do. Once you do that, include it in all your business related social media profiles eliminating the need to make every post a self-promotion. Mine is, “SCB Marketing…More Business, More Customers, More Money.”
  • Step 4:  Help others. Everything you post should help others. Share facts or stories, education and information as well as offer words of support and inspiration.
  • Step 5:  Provoke positive reactions. Set a goal to actually get people to do something that will help them. For example, if you actually implement this 90 day plan rather than saying that would be a good idea and moving on, then I have failed. On the other hand, if you actually put this on your task list and this coming Monday start posting every day for the next 3 months, then both you and I will have achieved the result.
  • Step 6:  Listen and Respond. You might be asking yourself how you could possibly come up with 90 comments, shares, updates, images and/or articles to share. Listen to how others are responding to what you share. Other people will give you the best ideas. Let this be your guide to what you share. You’ll be surprised how fast the time goes and what you’ll learn from this exercise.

Source: Forbes

Understanding Content Marketing

Many firms in the PR Industry are discovering that traditional marketing’s ROI is diminishing. It’s time for a new approach. That is, Content Marketing. What does this mean for your business?

Whether you are a PR firm or a Roofing company, a sound content marketing strategy can deliver something much more meaningful. Less focus on product and more on what your target audience is interested in.

Ask yourself these questions to help you develop a successful content marketing strategy…

  • Question 1: Why are you creating content? It could be to grow an email list, boost brand awareness or convert prospects to customers.
  • Question 2: Who are you creating the content for? Profile, as accurately as you can, your ideal audience and develop content around them.
  • Question 3: Where does your audience hang out? Make sure you post and promote your content where it can easily be shared. What may be good content for Instagram might not work on Twitter.
  • Question 4:  Who else do they interact with? If there is a blog, forum or publication that you know resonates with your audience, write a guest blog or article with a link back to your business.
  • Question 5:  What is your story? You have to be a great storyteller when it comes to creating quality content. Content needs to pique interest and inspire your audience to want to know more and ultimately bring them in to take more action.

Source: O’Dwyer’s

Does Social Media Help SEO?

No one really knows how Google’s algorithm works. The ever elusive question that every marketer wants to know is the impact of social media on SEO.

Although Google reps. have signaled social media has no impact, data suggest there is a correlation between social signals and ranking position of websites.

So, if social media isn’t a direct Google ranking factor, how does it help SEO?

  • Potential for Links. The more shares you have, the more opportunities for people to see your content and link to it.
  • Build an Audience. Even if you have the best product or service you still have to be proactive and reach out to the people.  And, where are the majority of people these days? You guessed it, social media. Facebook alone has 2 billion users.
  • Branded Searches. When someone Googles your brand name in addition to a keyword phrase, this tactic can help you rank for similar keywords.
  • Helps Promotion. Create videos to promote your content or brand and upload them to YouTube (the 2nd largest search engine). This can lead to links and organic rankings of your videos in the search engine results.

While Google may never fess up to whether social media is part of the ranking algorithm, it’s clear that social media can help your SEO efforts and offers many long-term benefits.

Source: Search Engine Journal

Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…

If you’re not already subscribed, then make sure you click the link here and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.

Before I sign off, if you enjoyed this addition of Digital Marketing Digest, I would so appreciate if you would click the “like” or “share” button.

Until Next Time… So Long. Stay Strong. Stay True. Be You!

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: https://app.contentsamurai.com/cc/67320

Digital Marketing Digest – Issue 4

how can i use social media for my business

Delighted to publish Issue #4 of our Digital Marketing Digest (DMD)…

Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.

In this issue we talk about…

  1. Local Digital Marketing is more important than ever
  2. 3 Ways to Create Meaningful Relationships Using Social Media
  3. How Millennial Video Habits Will Change the Future of Buying.

So get this issue’s important news by watching the video here right now.

Prefer to read instead of watching the video?

We’ve put together a text version below…

Local Digital Marketing is more important than ever…

According to The Next Web, more local businesses are taking digital seriously. Those “phones” we all carry in our hands, pockets or purse are really powerful computers that small local businesses can capitalize on through multiple advertising and marketing platforms.

What does this mean for your business? Small businesses that get on the digital marketing train can flourish. And, if they don’t then the ‘elephant in the room’ is most likely going to take them out.

Source:  The Next Web

3 Ways to Create Meaningful Relationships Using Social Media…

Getting ‘likes’ and ‘comments’ are not all you need to obtain the ROI your company longs for…

Here are 3 essentials in order to make your social engagement more meaningful and ultimately more rewarding.

  1. Make a long-term commitment  Don’t assume your fans are going to purchase from you right out of the gate. Sure, a few people might. However, the vast majority won’t. Instead, think of social media engagement as a journey where each posts gives you a chance to build a relationship with your fans and keeps your brand on their radar.
  2. Keep it short and sweet – There’s a whole lot of noise on every social platform. Suffice it to say, the more brands are yelling out their message, the less people are going to listen. Try using each posts as a teaser where you entice your fans to visit your site to learn more or subscribe to get more incredible content.
  3. Personalize it – When planning your posts, think about incorporating a unique sharing component that personalizes your brand instead of using the “share this page” button that most everyone else employs. By standing out with personalization you can expect a much higher engagement, along with returning visitors.

Source:  Adweek

How Millennial Video Habits Will Change the Future of Buying…

FACT: Millennials represent $2.45 trillion in spending power.

According to HubSpot, Millennials spend 48% more time watching video than the average web user.

66% follow a company or brand on YouTube. And 60% watch company videos over reading a newsletter.

This generation is one that can not be overlooked when it comes to advertising and marketing your business.

What does this mean for your business?

  1. The Millennial Buyer’s Journey occurs significantly Online  In fact, eMarketer predicts digital video advertising will grow at an annual double-digit pace that exceeds TV advertising growth up to 2020.
  2. Video Content is Challenging Sales Reps – The massive changes in buyer behavior are presenting major challenges to salespeople. Millennials are more apt to seek guidance or education from content like case studies, reviews and videos than engage with a salesperson.
  3. Brands Should Use Multiple Screens to Reach Buyers – 48% of Millennials view video exclusively on their mobile device. However, 67% of actual buying online occurs on a desktop. The take-away from this is to make sure your content is optimized for multiple devices.
  4. Omnichannel Video Marketing is a Must – Having a website and blog are no longer enough to attract a buyer’s attention. 62% of Millennials expect a brand to engage with them on social media networks. When video is used as part of that engagement, it generates a whopping 1,200% more shares than text and images combined.

Source:  Business2Community

Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…

If you’re not already subscribed, then make sure you click the link here and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.

Until Next Time… So Long. Stay Strong. Stay True. Be You!

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: https://app.contentsamurai.com/cc/64854

[Video] – Things For Seniors To Do In Charleston SC

help for seniors who are moving

In this video we are going to talk about Things For Seniors To Do In Charleston, SC.

Prefer to read the transcript?

Charleston South Carolina has plenty of things for seniors wanting to make the best of their life.  Here’s a laundry list of things and activities that seniors can explore.

Isle of Palms Recreation Center

It’s a place designed for seniors to have fun, make new friends, and get together. Whether you are touring Charleston or you live here, this is one place you should visit.

Lowcountry Senior Center

The senior center offers many amenities including meeting spaces, horseshoes, outdoor fitness stations, outfitted fitness room, and space for bocce ball. In this facility seniors can keep their brain active as they sample the different classes and programs.

Golf Club, situated at Westcott Plantation, is known to offer great deals through its Senior Patron Programs.

You will have full playing privileges with one fee paid one time for the entire year. Seniors can participate in the programs during week days as well as weekends.

The James Island Recreation Complex

Here’s a place who’s mission is to make the life of seniors enjoyable. If you are in this group of citizens and you enjoy eating, traveling, fellowship, and other fun activities, then this is the place to be.

You can indulge in shopping trips, watch movies, do sightseeing tours, and better still, take advantage of health seminars organized at Roper St. Francis Hospital.

This recreation complex is dedicated to improving the lives of seniors by making them active while they learn more about their health.

The Charleston City Market is another spot you should spend your time in. One thing you will learn about this market is its rich historic features. Everything related to Charleston, you will find it here – whether jewelry, food, or sweet grass baskets, and a lot more.

The Confederate Museum is also found in this market.

Now that I have given you a list of activities and programs you should explore here in Charleston, you might consider moving here.

These programs and activities demonstrate why Charleston continues to win accolades as one of the greatest places to visit and live in. Many seniors can now understand why people are moving to this city to spend the rest of their golden days.

To make your move a smooth experience, Organize Senior Moves provide their clients and their families the care, attentiveness and trust during the physical and emotional time while transitioning from one home to another.

Organize Senior Moves realizes that moving for seniors isn’t an easy thing – it’s not just another moving activity, but one that requires proper planning and an understanding of the need for seniors to relocate.

To get the much needed help that Seniors and their families often need…

Contact Pam Paciaroni of Organize Senior Moves – Charleston at (843) 367-1438.

Visit their website at OrganizeSeniorMoves-Charleston.com.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:  https://app.contentsamurai.com/cc/63680

Digital Marketing Digest – Issue 3

do i need seo for my website

Here’s issue #3 of Digital Marketing Digest (DMD)…

Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.

In this issue we talk about…

5 Innovative Places to Add Video Marketing to Your Website…
Top 7 Local Search Engine Optimization Tips…
3 mistakes that will kill your Facebook page…

So get this issue’s important news by watching the video here right now.

Prefer to read instead of watching the video?

We’ve put together a text version below…

5 Innovative Places to Add Video Marketing to Your Website…

According to Business 2 Community, you’ll have to up your video game if you’re planning to crush content marketing over the next few years.

We all see that Video is taking over many other forms of content because it can achieve a variety of marketing goals…from lead generation to nurturing a prospect, to building a brand.

In fact, the Cisco Visual Networking Index, which forecasts global Internet traffic growth and broadband trends for mobile and fixed networks, reported that by 2019, 80% of content consumed on the web will be in the form of video, up a whopping 64% since 2014.

I mentioned in issue 2 of the DMD, that video converts better than other content. And, studies by Google and others are finding that 70% of B2B buyers watch videos throughout their path to purchase.

So hopefully you’re convinced you need to get on the video train and begin producing videos.

Here are 5 powerful tips to add video to your website right away

  1. Backgrounder Videos on Your Home or Product Pages – Backgrounder Videos provide you with the perfect opportunity to tell a story about your brand, product or service.
  2. Explainer Videos on Your Home Page – With “Explainer Videos” you can share a short story about your company. Think of these kind of videos as Cliff Notes for your business.
  3. Social Proof Videos on Sales Pages – These type of videos provide social proof about your product and should include customer testimonials. There’s nothing more powerful than showing off how satisfied customer’s are doing business with you.
  4. Employee Team Videos on About Pages – You’ve heard the old adage ‘people are attracted to people’? So, give your prospects a personalized view inside your company.
  5. Promotional Videos on Various Screens – Promotional Videos serve to sell your product or service. These type of videos focus on persuading prospects as to why they should purchase from you. Survey results indicate the more entertaining, while being informational, the better chance you have of capturing your audience attention.

Source: Business 2 Community

Top 7 Local Search Engine Optimization Tips…

Developing an online presence to attract prospects to your business has evolved from a simple to a more complex form as the web has matured.

One aspect of this process that is crucial as more people go digital is the need to have a local SEO presence.

Here are 7 actionable tips to get you started

  1. Create Your Business Listing on Google My Business – Just one of the many free services Google offers, this platform will help people surfing the Internet access your business name, hours of operation, address, proximity to the user’s location and reviews.
  2. Create Your Business Listings Everywhere – In addition to Google displaying your business listing consider adding your business to the following platforms… Foursquare, Yelp, Local telephone directories and white pages, Trip Advisor, Bing and Yahoo, Angie’s List, Local business associations, Better Business Bureau, and the Chamber of Commerce.
  3. Develop a Responsive and Mobile-Friendly Business Website – The statistics are staggering as to how many users are accessing information on their mobile devices. Because devices have different screen sizes, you want to make sure potential prospects can easily navigate through your website regardless of whether they are on a PC, Pad or Smartphone.
  4. Utilize Testimonials, Reviews and Local News – Although most people have a difficult time tooting their own horn, promoting your products and services with testimonials, reviews and even on local news outlets not only enhances your reputation, it impacts your search engine rankings.
  5. Develop Relevant, Local and Engaging Content – I’ve spoke about this many times with clients but “Content is King” and it’s even more relevant today in SEO. Create interesting, relevant and local content that is engaging and can be shared online.
  6. Focus Your Business Ad Extensions to Your Local Target Market – If you’re running Google Adwords, you can access this feature on that platform. Essentially, local extensions allow your potential prospect to see your business location, a call button to contact you and a link to your About Page to obtain more information.
  7. Go Social – I hear many businesses say I have a Facebook, Twitter, or LinkedIn page. But, I don’t have time to put information on them. When I do I can’t think of anything to say. Now, more than ever social media platforms are where your potential customers are hanging out. You can post “how to” tutorials, upcoming events you may be participating in or even occasionally promote your product or service.

Source:  Unofficial

3 Mistakes That Will Kill Your Facebook Page

  1. Using your personal Facebook page for business. A lot of people do this but you shouldn’t. The biggest reason is Facebook’s TOS state you shouldn’t use your personal account to represent anything other than yourself. If they decided to really enforce this, Facebook could shut down your account and you’d loose all your followers, photos, history and the work you put into this page. The benefits of having a Business page are for the data, advertising, page roles and unlimited followers.
  2. Allowing someone else to set up your page for you – In order to set up a Business page, you have to be logged into your personal page. If you let a friend, employee or neighbor set it up and they are logged into their account, then your business page is permanently tied to that person. If something happens to them and you loose touch with that person you could loose all your information from that page.
  3. Creating more than one business page – Your Facebook Business Page should represent your business for many years to come, exude professionalism and be utilized as a marketing tool. If you create more than 1 business page and someone searches for you in Facebook there may be many different variations leading to confusion. You want prospects to be able to find you quickly.

Source:  Inman

Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…

If you’re not already subscribed, then make sure you click the link here and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.

Until Next Time… So Long. Stay Strong. Stay True. Be You!

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: https://app.contentsamurai.com/cc/62725

 

What To Know Before Moving To Charleston

moving to charleston sc where to liveIn this video we are going to talk about what to know before moving to Charleston, SC

Prefer to read the transcript?

Charleston is located close to the central part of South Carolina’s coast around the area between Savannah, Georgia, and Myrtle Beach at the point where Cooper and Ashley Rivers meet as they enter the Atlantic Ocean.

So, if you’re relocating to Charleston whether for a new job, diplomatic missions, business, or other reasons, you want to know a thing or two about the area.

Charleston is an amazing place to live in with its historic culture, character, and the architectural designs needless to mention the friendly people.

It’s one of the busiest ports in South Carolina and has been since the 1600s having played an integral role in the Revolutionary and Civil Wars.

Most of the single buildings you will find downtown have a historical importance. It is a city where you use the word “coke” to refer to any soft drink- be it Cola, Sprite, Mountain Dew, Dr. Pepper or other sugary beverage.

And, if you never want to think of death, hopefully the centuries old graveyards dotted everywhere are going to help take the fear of death away.

Charleston has strict liquor laws that prohibit the sale of liquors on Sundays, so you might want to set yourself a reminder if you have the last bottle in your house and it’s Saturday afternoon. Does that sound weird? It might to begin with, but you will get used to this lifestyle once you have found your new home in Charleston.

Charleston is also growing fast with an estimated 43 people moving to the area every day and the trend shows no signs of slowing down.

Another thing you may want to know if you are moving to Charleston is the kind of homes, architectural designs, and building styles you would find in this area. From single family to town houses and waterfront homes, you will get a home that suits your style, personality, family needs, and other things.

Perhaps, what you will fall in love with are the architectural styles. The Georgian architecture reflects construction styles of between 1700-1780. This style consists of a symmetrical, two story house having a center-entry and a two-room center passage. You will also find the Italianate, Greek Revival, and the Federal architectural styles.

And, what’s a Charleston single house? This is an architectural style of home forming one room wide and with a double-covered porch or what Charlestonese call piazzas. These homes could be several rooms long and a couple of stories high.

If you have just moved in to occupy a new home in Charleston and you want to spruce up the interior, you need to use blinds. Don’t forget that the area can be a bit daunting during the storm season, or seasonably warm during the summer so you want to protect your home with shutters.

There are many places around you can buy your blinds. One long-time local favorite is Best Buy Blinds that provides you with custom window treatments. They perform free in-home consultations to help you determine your best window treatment options.

Best Buy Blinds strives to give you the best window treatments with its vast options of blinds, shutters and shades including Fauxwood Blinds, Plantation Shutters, and Unique Custom Shades.

For more information on choosing the ultimate, fashionable, and functional blinds, shutters and shades for your new home, Visit BestBuyBlindsInc.com or Call them at (843) 884-3454.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:  https://app.contentsamurai.com/cc/62342

[Video] Where To Find Content Writers

where to find content writers

Prefer to read the transcript?

In this video we are going to talk about Where To Find Good Content Writers.

Finding and hiring good content writers can be an arduous task.

There are thousands of freelance writers online that claim to be able to produce excellent content. The key is finding the really good ones.

I’m going to save you a lot of time and money by pointing you in the direction of some really fine content writers. One such company that offers impeccable content writing is Clarke International Writing Services.

Owned by Stephanie Clarke, the staff includes published authors, editing experts and industry leaders.

Their wide-ranging client list includes an ever-growing number of bestselling authors, celebrities, professional athletes, physicians and researchers, politicians, news and television personalities, filmmakers, entrepreneurs, musicians, chefs and a multitude of first-time authors.

Their Services include…

  • Ghost Writing which might encompass…
    Business/Management Books. Self-Help Books. Memoirs/Autobiographical Books. Children’s Books. Cook Books. Fiction or Non-fiction Books. Articles/Blogs. Press Releases and more!
  • Editing which might entail…
    Copy Editing (Line Editing). Proofreading. Substantive Editing (Re-writing). Developmental Editing. Formatting. Or Comprehensive Review and Consultation.
  • Publishing which could include…
    Query Letters. Book Proposals. Summaries. Author Biographies. Agent Acquisition. Self-Publication. Publication Consultation. Or, Book Cover Design.
  • And, Marketing where they…
    Develop and promote your Website. Write Press Releases. Set up and manage your Social Media. Write Blog Posts and promotional articles.

When you engage with the staff at CI Writing Services you’ll quickly come to realize the definition of a good content writer.

This accomplished team of writers pride themselves on providing exceptional quality in the services they offer and strive to create long standing relationships.

For a FREE consultation and samples of their work, contact Stephanie at Stephanie @CIWritingServ.com. To learn more visit CIWritingServ.com.  Or, call (800) 749-7347.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:

https://app.contentsamurai.com/cc/61494

Digital Marketing Digest – Issue 2

how can digital marketing benefit businesses

Here’s issue #2 of Digital Marketing Digest (DMD)…

Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.

In this issue we talk about…

  1. How Video Email Marketing is Changing the Game for Businesses…
  2. How To Save Time Managing Your Social Media…
  3. 3 Reasons to Launch A Content Marketing Strategy…

So get this issue’s important news by watching the 5 minute video here right now.

Prefer to read instead of watching the video?

We’ve put together a text version below…

How Video Email Marketing is Changing the Game for Businesses…

Without a doubt, Email Marketing, when done properly, is one of the most useful methods of online marketing today.

With an exceptional ROI, regardless of your business niche, studies have shown that Email Marketing can bring in up to $38 for every $1 you spend on it.

This far outpaces other forms of online marketing. It’s hard to believe you could improve on these stats, but Video Email Marketing is doing it.

So, why should you want to use video email marketing in your business?

For starters, Video Email Marketing makes your customers want to OPEN your emails.

We all get a deluge of junk mail everyday we have to sort through to determine what we want to spend time reading.

You can differentiate yourself with a video on your email.

Video Can Personalize Your Business…

In general, video can personalize your business far better than copy-writing.

Why? People are social creatures. They want to see the people they are doing business with or making a purchase from.

Using Video Can Help You Up-sell Your Customers…

Virtually every product or service can benefit from being seen on video, whether in person or even with a collection of images, text and a voice-over.

However, up-selling can really double the benefit from video marketing in email.

You can take a common up-sell to your main product or service. Present it in a video to potential prospects, and give them the opportunity to purchase it for a small fee.

Just like McDonald’s does…would you like fries with that?

Source: Techzim

How To Save Time Managing Your Social Media…

If you’re a small business or entrepreneur your time is precious. You wear many hats running your business.

Posting on social media can be a daunting task. You know it’s necessary in order to connect with customers and launch new products and services.  After all virtually everybody is on social media these days.

Download the app Buffer (Buffer.com) to help do some of the work for you. Buffer can schedule and publish all of your posts in one place.

Plus they have analytics so you can check to see how much engagement your posts are receiving. There is a FREE version that works for… Facebook, Twitter, LinkedIn, Google+ and Instagram.

The time saver is instead of logging into all of your accounts several times a day you can schedule a variety of posts in one sitting to go live on the date you specify.

Source:  Kim Komando

3 Reasons to Launch A Content Marketing Strategy…

According to Hospitalitynet.org, over 85% of all marketers worldwide are using content marketing to obtain more engagement and sales.

Content Marketing, which we focus on here at SCB Marketing, involves creating and sharing blog posts, videos and other content.

So, what does this mean for your business?

  1. Paid Advertising is on the Decline… Stats. show between 70-80% of consumers now ignore paid ads.
  2. You Can’t Rank Well Without Content… If you don’t have content on your business website you are not going to rank well in the search engine results.
  3. Content Creates Long-Term Results… Paid Advertising dries up as soon as you quit paying. With content marketing you create long-term results. You can rank organically in the search results for many keywords and some of it will be ‘evergreen’…never becoming dated.

Source:  Hospitalitynet

Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…

If you’re not already subscribed, then make sure you click the link in the description and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.

Until Next Time… So Long. Stay Strong. Stay True. Be You!

Digital Marketing Digest – Issue 1

Here’s issue #1 of Digital Marketing Digest (DMD) 😉

Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.

In this issue we talk about…

  • The 3 Big YouTube Numbers That Will Blow Your Mind
  • Why Video Subtitles Are So Critical For Your Business
  • The End of DMOZ And The Evolution Of SEO
  • Why Small Businesses Should Be Creating Video Newsletters.

So get this issue’s important news by watching the 5 minute video here right now.

Prefer to read instead of watching the video?

We’ve put together a text version below…

The 3 Big YouTube Numbers That Will Blow Your Mind

Tubularinsights.com revealed the 3 BIG YouTube numbers that every video marketer must know…

  1. A massive 70 percent of YouTube viewing is happening on mobile devices.
  2. Every single day 1 BILLION hours of YouTube’s incredible content is watched by people all around the world.
  3. 85 percent of YouTube’s algorithm is currently weighted towards “Watch Time.”

So what do these numbers mean for your business?

You MUST optimize for mobile devices. Desktop viewing is secondary. Create optimized content for mobile viewing.

Your videos must encourage viewers to watch until the end. Longer views, and repeated views, will boost your video rankings in YouTube.

At the end of your videos, prompt viewers to check out your other videos on YouTube by displaying clickable thumbnails.

Why Video Subtitles Are Still Critical To Your Business

Facebook’s recent announcement that all videos will soon auto play with sound was a big change to video marketing.

It’s clear that Facebook is wanting to deliver engaging video content to users, and they believe that sound is a critical part of that. So every video you create MUST include an engaging audio track.

However, don’t for a second think that this means you can do away with video subtitles…

Subtitles allow users to watch video content regardless of where they are, even when their device is set to “sound-off.”

With mobile video overtaking traditional desktop video, more and more people are electing to mute their mobile device, so they can watch videos in public places without fear of an embarrassing video blasting sound for everyone around them to hear.

The bottom line is people want control over how they consume video content, so let them choose!

Create videos that have engaging subtitles alongside an engaging audio track – that way you’re optimizing for both types of viewers.

The End of DMOZ And The Evolution Of SEO

DMOZ have announced they will be shutting down in the coming weeks, and it’s the nail in the coffin for ‘old school’ SEO.

If you don’t know what DMOZ is, it is an artifact of a bygone era in SEO. It was an online directory created to help boost SEO rankings back when Google was a simpler beast to conquer.

Webmasters would submit their website to the DMOZ directory and in turn they’d generate backlinks to their website – and it was a simple way to give your SEO Rankings a boost.

With Penguin and other recent Google algorithm updates, link building in this way has become harmful to your website, and is now a big no no.

So what does the end of DMOZ mean for your business?

The good news is that it solidifies that creating valuable content and earning genuine backlinks is where you need to focus. The hacks of old school SEO are no longer applicable, and will damage your SEO Rankings.

Create content that delivers a great user experience, share your content in as many places as possible, and you’ll earn natural backlinks that will boost your SEO Rankings.

Why Small Businesses Should Be Creating Video Newsletters

Video newsletters are highly engaging, help build authority with you and your audience, and with the right tools can be done fairly quickly and easily. Although they do take time, something that most small businesses don’t have a lot of when wearing so many hats.

If you’ve ever wanted to create your own video newsletter like the Digital Marketing Digest and just don’t have the time to accomplish it, we may be able to help.

Our Video Newsletter Service includes…

  • Gathering high quality content about your specific industry
  • Creating the Video with high quality relevant images
  • Sharing your video on the major Social Networks
  • And, helping to grow your Email List. As an aside, Email Marketing is still the king of marketing producing astounding ROIs when done right.

Our Video Newsletter Service is a turnkey service from start to finish!

Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…

If you’re not already subscribed, then make sure you click here and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.

Until Next Time… So Long. Stay Strong. Stay True. Be You!

Thanks for taking the time to check out this issue of Digital Marketing Digest!

This Will Replace SEO…

how to create awesome videos

Have you been struggling to get Google rankings lately?

If so, then you’re not alone

Unfortunately Search Engine Optimization (SEO) as a stand alone traffic strategy is officially DEAD (may it rest in peace)…

…and everyone, including all the the big name players have abandoned ship…

The good news is…

There’s now a brand new kind of optimization which:

  • Is way more effective than SEO for generating traffic
  • Doesn’t require paying for ads or clicks
  • Works like a treat in Google, YouTube and Facebook; And
  • Is so easy a 10 year old can do it…

Watch this Ultra-Timely Presentation to discover exactly what this new optimization is, and how you can apply it in your business to quickly generate a flood of free, high-quality traffic…

Here’s the link

It might take a minute to load but it should play automatically.

The video has a VERY nice surprise right around the 7:11 minute mark, and by surprise I mean, it will BLOW YOUR MIND 😉

Check it out here

How To Get Traffic In 2017…

how to do video marketing

As you know video is the future of online marketing and traffic generation…

I preach this to my clients everyday. 😉

There’s just no two ways about it. If you want to be successful in today’s competitive online markets – you MUST USE video as a major component in your marketing.

That’s why you need to see this….

The FACT is: Over 70% of ALL web traffic now comes from video…

…which means if you fail to move with the changing video tide, your online business is likely to drown – I’m sorry but it’s just the way it is…

But the good news is, now there’s an incredible new tool called Content Samurai that for the first time in history makes video marketing quick, easy, and effective…

With Content Samurai you can create irresistible traffic-pumping content videos, with absolutely ZERO video experience – and in mere minutes.

Videos that are capable of generating millions of views, killer search engine rankings and torrents of online traffic…?

Check Out Content Samurai here and see what all the fuss is about…

And the best part is there’s absolutely no messing around with expensive software like Adobe Premiere, After Effects, or Final Cut Pro.

And no complicated timeline editing or confusing codecs, aspect ratios, or file formats to fiddle with.

If you can click a mouse, you can create killer videos with Content Samurai

PLUS…

You can also use Content Samurai to create Video Sales Letters, Squeeze Videos, Even full blown video courses and training videos with just a few clicks…

(I know – that’s a bold claim…)

But it really must be seen to be believed…

Try Content Samurai here – And see for yourself…

Oh, by the way…you better be quick because your first mover advantage to claim all the Video Traffic in your market before your competition won’t last long…