How To Get Roofing Leads

how to get roofing leads

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If you’re looking for how to get roofing leads to increase business, we have a powerful performing offer for you to consider…

We’ve created a mock-up of how this campaign would look for you.

Leads are very high quality with a detail quiz.

The Offer is a Roof Repair Claim.

The Primary Conversion Type is a Form Submits, although you will get calls from this campaign.

Running on Facebook, the Average Cost Per Lead is between $10 – $25 (baseline).

The Average Client Conversion Rate is between 10%-20%. Meaning out of the referrals that come in, 10%-20% will turn into a Signed Contract.

Although we encourage the prospect to call you once they submit their information, we see excellent response rates when the Roofing Contractor reaches out quickly once the prospects information is submitted.

As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

Contact us today at (843) 300.1475 if your Roofing business needs to bring on more Clients!

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How Do Personal Injury Attorneys Get Clients

how do personal injury attorneys get clients

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If you’re looking to increase business in your Personal Injury Practice, we have a terrific performing offer for you to consider…

We’ve created a mock-up of how this campaign would look for you.

The Offer is a Free Case Review. It’s not fancy and you’re not giving away a free ebook or anything like what we have seen other attorney’s doing.

Our campaign is very straight forward, simple and quite frankly it just works! We figured out how to word it and how to bring it all together to drive traffic and business to your practice.

The Primary Conversion Type is a Form Submits, although you will get calls from this campaign.

Running on Facebook, the Average Cost Per Lead is between $35 – $85 (baseline). Running on Google Adwords, the Average Cost Per Lead is between $50-$100 (baseline).

The important metric to note is that most Attorney’s are spending $100+ per Click. At SCB Marketing, we are getting referrals for the same cost or cheaper than most Attorney’s are paying for a click!

The Average Case Conversion Rate is between 8%-20%. Meaning out of the referrals that come in, 8%-20% will turn into a Signed Case that ranges anywhere from $350-$500 on an average cost per case.

Although we encourage the prospect to call you once they submit their information, we see excellent response rates when the Attorney reaches out quickly once the prospects information is submitted.

As always, our referrals are exclusive, meaning no one else gets them except for our Client in their target area.

Contact us today at (843) 300-1475 if your Personal Injury Practice needs to bring on more Clients!

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How To Get Real Estate Leads On Facebook

How To Get Real Estate Leads On Facebook

In this video I’m going to share the steps on “How To Get Real Estate Leads On Facebook”.

If you want to talk further as to how it all works and see how to jump on a trial campaign to test us out… grab an available time slot on our calendar in the link below.

SCHEDULING LINK

Or, give us a call at (843) 300.1475.

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[Video Series – #5] How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

Read the Transcript below…

In this Video, the last one in this Video Series, “How You Can Reach Your Target Audience & Multiply It 100 Fold”, I want to share with you…

How you can use these 3 Traffic Multipliers to increase the impact you’re having on your audience by over 100 times.

If you haven’t watched Videos 1 – 4, where we share a quick update on where things are at with online marketing, and what’s actually working today…

Plus, the First Traffic Multiplier, Second Traffic Multiplier, & Third Traffic Multiplier of Content Marketing, click the links below and watch these 4 Videos first, so you’ll understand how powerful this strategy is in multiplying your audience and building your business when you create a successful Content Marketing Strategy.

Video 1

Video 2

Video 3

Video 4

Let’s imagine that right now, your content marketing strategy consists of publishing an article to your blog once a month.

That gives you a total of 12 points of contact or opportunities for your audience to engage with your message and material.

Now let’s see how applying the three Traffic Multipliers of Content Marketing can transform this equation…

First of all let’s look at ‘Medium’

Instead of only creating a written blog post, let’s say that you find a way to create a blog post, an audio recording, a video and an image for each piece of content.

Now instead of 12 pieces of content, you now have 48 pieces of content that your audience can engage with.

Next, let’s apply the second Traffic Multiplier – ‘Platform’

Instead of just posting your content on your blog, you now take your different forms of content and distribute them on Facebook, YouTube, Twitter, Pinterest, Instagram, Slideshare, Google Plus, LinkedIn, iTunes Audio Podcast, iTunes Video Podcast, Soundcloud and your blog.

Now instead of 48 points of contact, you have 576 opportunities for your audience to engage with your
message.

And finally let’s apply the third Traffic Multiplier – ‘Consistency’

Instead of publishing one piece of content each month, let’s say you increase your consistency to once a week.

This means you’ll be producing 4 times as much content, which in combination with the other rules, means you will now have 2,304 points of contact helping to convey your message to your audience.

So as you can see, by applying these 3 Traffic Multipliers you have now increased the impact of your message by 192 times.

Now you may be thinking…

“That sounds great, but how do I find the time to create and distribute all this content?”

And that’s a very valid question…

The fact is that creating high quality content on an on going basis is a very time consuming activity, especially when it comes to creating video.

Most business owners are so busy running their day to day business that they just don’t have the time or the skills to create the content required for effective content marketing.

And that’s why we’re so excited about our new Content Marketing packages which are based on the 3 Traffic Multipliers…

Put simply, we do it all for you…

Every week, we create a high quality blog post, an engaging video, an audio recording and a compelling image, and then publish them to your social media platforms.

Over time you build your presence on each of these platforms, develop trust and rapport with your growing audience and dramatically increase your conversion rates when it comes time to promote your products or services.

We know every business is different, so we’ve put together three different content marketing packages for you to choose from:

  • The STARTER PACK
    The Starter Pack includes 1 article and 1 video each month distributed to your blog or website and YouTube.
  • The BUSINESS PACK
    The Business pack includes 4 articles, 4 videos, 4 audio recordings & 4 images distributed to Your blog or website, YouTube, Facebook & Twitter.
  • The PROFESSIONAL PACK
    The Professional Pack includes 4 articles, 4 videos, 4 audio recordings & 4 images distributed to Your blog or website, YouTube, Facebook, Twitter, Pinterest, Instagram, iTunes audio, iTunes video, LinkedIn, Slideshare & Soundcloud.

We believe that Content Marketing is the biggest opportunity currently available to businesses, and we’d love to help you get your message out to the people that really need to hear it.

So if Content Marketing is something you’d like to take advantage of in your business, give us a call at (843) 300.1475 or reach out to us via our website contact form.

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[Video Series – #4] How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

Read the Transcript below…

In this Video, which is Video 4 of our Video Series “How You Can Reach Your Target Audience & Multiply It 100 Fold”, I want to share with you…

The Third Traffic Multiplier of Content Marketing which is…Consistency.

If you haven’t watched Video 1, Video 2 or Video 3, where we share a quick update on where things are at with online marketing, and what’s actually working today…

Plus, the First Traffic Multiplier & Second Traffic Multiplier of Content Marketing, click the links and watch Video 1, then Video 2, then Video 3 so you’ll understand how powerful this strategy is in multiplying your audience and ultimately building your business.

These days, our lives are dominated by our personal information feeds or streams. When you log into Facebook, you see your news feed with a stream of new stories from your family, friends and pages you like.

When you log into Twitter, you see your twitter feed with a stream of tweets made by the people you follow.

And the thing about these feeds is that they are constantly flowing, changing and updating.

As a content creator, if you are trying to connect with your audience and build trust and rapport, the only way to do this is to be IN THE FEED.

If you do not regularly appear in people’s personal information feeds then you simply won’t be heard. Your message won’t get through and you won’t be able to connect with your audience.

And the ONLY way to appear in people’s feeds is to publish content frequently.

It used to be that you could post a single blog post to your website once a month, and gradually build your audience.

But these days, the world is moving at a much faster pace. To connect with people, you need to consistently appear in their feeds to increase the probability that they will see your content when they log in and check their personal information streams.

OK, let’s quickly recap…

The First Traffic Multiplier of Content Marketing was to make your content available in as many different mediums as possible, including text, audio, image and most importantly video based content.

The Second Traffic Multiplier of Content Marketing was to distribute your content to as many platforms as possible and to optimize your content for each platform.

And the Third Traffic Multiplier of Content Marketing is to increase your consistency of content creation to make sure that you connect with your audience when they are checking their personal information feeds.

So…

Effective Content Marketing = Medium + Platform + Consistency.

In Video 5, the last video in this series, I will show you how to use these 3 Traffic Multipliers to increase the impact you’re having on your audience by over 100 times.

Interested in creating your own videos? Grab the FREE Trial link here.

If we can help you with your Online Marketing efforts, contact us here: http://www.susancbridges.com/contact-us

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[Video Series – #3] How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

 

Read the Transcript below…

In this Video, which is Video 3 of our Video Series “How You Can Reach Your Target Audience & Multiply It 100 Fold”, I want to share with you…

The Second Traffic Multiplier Of Content Marketing is…Platform.

If you haven’t watched Video 1 or Video 2, where we share a quick update on where things are at with online marketing, and what’s actually working today…

Plus, the First Traffic Multiplier of Content Marketing, click the links and watch Video 1 & Video 2 so you’ll understand how powerful this strategy is in multiplying your audience.

A lot of people are stuck in the mindset of putting their content up on their own website or blog, and then trying to attract people to come to their site. This might have worked five years ago, but these days you need to adopt a different mindset.

And the mindset you need to adopt is to: GO WHERE THE PEOPLE ARE

It used to be that everyone started their search for information online by going to a search engine like Google, but these days, more and more people are bypassing the search engines and going straight to sites like YouTube, or Pinterest to find the information they are looking for.

What this means is that you need to deploy your content to as many different platforms as possible, and instead of just posting links back to your website, you need to be a “native citizen” of each platform.

This means you should optimize your content for each platform. For example, instead of posting a link in Facebook to your YouTube video, you should take the time to upload your video directly to Facebook so that you maximize the impact of your content on that particular platform.

So which platforms should you target?

Well, the Big 3 are Facebook, YouTube, and Twitter, but it is also very important to distribute your content to new and emerging platforms.

Here’s why…

When a platform is new, there is a lot more opportunity available because there is usually a vacuum of content. You therefore have a better chance to establish yourself on a new platform because initially you won’t be competing with millions of people.

The other important factor is that these new platforms often grow exponentially, so if you can get established early, you can often ride the rising tide and grow your audience exponentially as the platform itself expands and becomes more popular.

So in addition to Facebook, YouTube and Twitter, you should also be looking at Pinterest, Instagram, Slideshare, LinkedIn, Google Plus, iTunes Audio Podcast, iTunes Video Podcast, Soundcloud and any new and emerging platforms you hear about.

Video 4 in this series will outline the Third Traffic Multiplier of Content Marketing. Watch Video 4 and learn how you can connect with your audience and build trust and rapport!

Interested in creating your own videos? Grab the FREE Trial link here.

If we can help you with your Online Marketing efforts, contact us here: http://www.susancbridges.com/contact-us

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[Video Series – #2] How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

Read the Transcript below…

In this Video, which is Video 2, of our Video Series “How You Can Reach Your Target Audience & Multiply It 100 Fold”, I want to share with you…

The First Traffic Multiplier Of Content Marketing is…Medium

If you haven’t watched Video 1, where we share a quick update on where things are at with online marketing, and what’s actually working today, click this link and watch that one first so you’ll understand how powerful this strategy is going forward.

As you know, different people learn in different ways, and each of us has a preference for how we like to consume information.

Some people like to read, and quickly skim through written content. Others like to listen to content such as podcasts or audiobooks while they are driving or exercising.

Also, some people love pictures and infographics that summarize information in a visual way, and others love the full immersion provided by watching video.

So the first Traffic Multiplier of Content Marketing is to make sure that you deliver your content in different forms or “mediums” to make sure that you connect with as many people as possible.

What this means is that instead of simply publishing a blog post, what you should be looking to do is create a written blog post, an audio podcast, a compelling image you can share on social media and a high quality video.

By tapping into these different mediums, you’ll increase your audience reach and grow your platform much more quickly.

Now while all of these different mediums are useful, the most important is without a doubt video…

In a recent Forbes Magazine article entitled “How Video Marketing Is Changing Online” they noted that video consumption increased by 43% last year alone.

There has also been a huge shift in marketing budgets towards online video. The Forbes article states:

“With video dominating content marketing, 64% of budgets are moving towards video content. Brands are willing to spend more and more on video, especially if they are targeting millennials.”

And when it comes to search engine traffic Mist Media reports:

“Having video on your landing page can make it 53% more likely to show up on page 1 of Google results.”

So just to recap, the first Traffic Multiplier of content marketing is to make sure you produce your content in different mediums to take advantage of people’s personal preferences for consuming content. And of all the different mediums the most important is without a doubt video.

Video 3 in this series will outline the Second Traffic Multiplier of Content Marketing. Watch Video 3 and learn how you can go where the people are and which platforms are the best to target!

Interested in creating your own videos? Grab the FREE Trial link here:

If we can help you with your Online Marketing efforts, contact us here: http://www.susancbridges.com/contact-us

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[Video Series – #1] – How Can You Reach Your Target Audience & Multiply It 100 Fold

how can you reach your target audience

Read the Transcript below…

In this Video Series I’d like to share with you “How You Can Reach Your Target Audience & Multiply It 100 Fold”…

Throughout this video series I’m going to be covering 3 things…

  • Video 1 will provide you with a quick update on where things are at with online marketing, and what’s actually working today
  • Videos 2-4 will outline The 3 Traffic Multipliers of Content Marketing
  • And finally Video 5 will bring it all together and I will show you how you can use 3 simple techniques to increase the impact you’re having on your audience by over 100 times.

OK so let’s jump right into it…

Here’s the quick update on what’s happening in the world of online marketing…

As you know, for a long time, the traditional way to get traffic to your website was to use Search Engine Optimization (SEO).

Put simply, this involved optimizing the on-page factors of your content such as your page titles, descriptions and tags, and also optimizing a number of off-page factors such as the incoming links to your website, and ensuring that those links contained the keywords you were targeting.

For a long time, search engine optimization was an effective way to obtain rankings in the search engines and generate traffic.

However, these days things have changed…

The search engines have become a LOT more sophisticated…

Today, the search engines are using things like click through rate, time on page, scroll rate & depth, bounce rate, social shares, author authority and other factors to determine rankings.

The bottom line is that traditional SEO techniques are simply not as effective as they once were.

You may have noticed that many of the big players in the SEO space, have actually been repositioning themselves and their services.

SEO MOZ is now simply called MOZ.

Majestic SEO is now called Majestic.

And the SEO Braintrust has rebranded as the Marketer’s Braintrust.

So if search engine optimization is no longer as effective as it once was, what is working today?

What we’ve seen is that there has been a major shift away from traditional SEO and towards… Content Marketing.

Content Marketing in a nutshell, is creating valuable, engaging content for your audience on an on going basis. By doing this you build trust and credibility with your audience so that when you do have something to sell, they are much more open to the idea of purchasing from you.

So just to summarize this first point, there is currently a major shift taking place in the world of online marketing, away from traditional search engine optimization, towards high quality content marketing.

Now the next thing I’d like to share with you is what I call the 3 Traffic Multipliers of Content Marketing, which will help you to take full advantage of this major marketing shift.

Video 2 in this series will outline the First Traffic Multiplier of Content Marketing. Watch Video 2 and learn how you can begin to crush your competition!

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Interested in creating your own videos? Grab the FREE Trial link here.

(FREE DOWNLOAD) Your Digital Productivity Playbook

what is digital productivityWant a quick and easy way to increase your income and extract more money from your business…

Of course you do, what business owner doesn’t right?

Then you should download this “Digital Productivity Playbook” (It’s totally FREE).

It boils down to this…

If you can complete a job in one hour that previously would have taken you two, your billable rate effectively doubles, putting more money in your pocket.

This means that any tip, app, or process that can save you precious time is worth its weight in gold.

Inside this free Digital Productivity Playbook you’ll discover a collection of free and premium tools used by highly productive service professionals the world over to get more done in less time.

Use these tools as they do, and you’ll soon find yourself delivering more work, in less time, and making a ton more profit from the work you do.

Get the Digital Productivity Playbook Here:

Digital Marketing Digest – Issue 5

how content marketing works

In Issue 5 of Digital Marketing Digest we share…

  • How To Double Your Social Media Results In Three Months
  • Understanding Content Marketing
  • Does Social Media Help SEO?

Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.

So get this issue’s important news by watching the video here right now.

Prefer to read instead of watching the video?

We’ve put together a text version below…

How To Double Your Social Media Results In Three Months

Social Media works if you use it. If you follow this social media plan for 90-days you’ll see a tremendous improvement in your business.

  • Step 1: Post something every day. The only way to get traction on social media is to be active.
  • Step 2: Teach the machine that you matter. Every social media platform uses algorithms to decide who sees or doesn’t see your posts. If you post content that others like, share and comment on you can double your “organic reach”.
  • Step 3:  Be crystal clear about what you do. Develop a 1-9 word description explaining what you do. Once you do that, include it in all your business related social media profiles eliminating the need to make every post a self-promotion. Mine is, “SCB Marketing…More Business, More Customers, More Money.”
  • Step 4:  Help others. Everything you post should help others. Share facts or stories, education and information as well as offer words of support and inspiration.
  • Step 5:  Provoke positive reactions. Set a goal to actually get people to do something that will help them. For example, if you actually implement this 90 day plan rather than saying that would be a good idea and moving on, then I have failed. On the other hand, if you actually put this on your task list and this coming Monday start posting every day for the next 3 months, then both you and I will have achieved the result.
  • Step 6:  Listen and Respond. You might be asking yourself how you could possibly come up with 90 comments, shares, updates, images and/or articles to share. Listen to how others are responding to what you share. Other people will give you the best ideas. Let this be your guide to what you share. You’ll be surprised how fast the time goes and what you’ll learn from this exercise.

Source: Forbes

Understanding Content Marketing

Many firms in the PR Industry are discovering that traditional marketing’s ROI is diminishing. It’s time for a new approach. That is, Content Marketing. What does this mean for your business?

Whether you are a PR firm or a Roofing company, a sound content marketing strategy can deliver something much more meaningful. Less focus on product and more on what your target audience is interested in.

Ask yourself these questions to help you develop a successful content marketing strategy…

  • Question 1: Why are you creating content? It could be to grow an email list, boost brand awareness or convert prospects to customers.
  • Question 2: Who are you creating the content for? Profile, as accurately as you can, your ideal audience and develop content around them.
  • Question 3: Where does your audience hang out? Make sure you post and promote your content where it can easily be shared. What may be good content for Instagram might not work on Twitter.
  • Question 4:  Who else do they interact with? If there is a blog, forum or publication that you know resonates with your audience, write a guest blog or article with a link back to your business.
  • Question 5:  What is your story? You have to be a great storyteller when it comes to creating quality content. Content needs to pique interest and inspire your audience to want to know more and ultimately bring them in to take more action.

Source: O’Dwyer’s

Does Social Media Help SEO?

No one really knows how Google’s algorithm works. The ever elusive question that every marketer wants to know is the impact of social media on SEO.

Although Google reps. have signaled social media has no impact, data suggest there is a correlation between social signals and ranking position of websites.

So, if social media isn’t a direct Google ranking factor, how does it help SEO?

  • Potential for Links. The more shares you have, the more opportunities for people to see your content and link to it.
  • Build an Audience. Even if you have the best product or service you still have to be proactive and reach out to the people.  And, where are the majority of people these days? You guessed it, social media. Facebook alone has 2 billion users.
  • Branded Searches. When someone Googles your brand name in addition to a keyword phrase, this tactic can help you rank for similar keywords.
  • Helps Promotion. Create videos to promote your content or brand and upload them to YouTube (the 2nd largest search engine). This can lead to links and organic rankings of your videos in the search engine results.

While Google may never fess up to whether social media is part of the ranking algorithm, it’s clear that social media can help your SEO efforts and offers many long-term benefits.

Source: Search Engine Journal

Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…

If you’re not already subscribed, then make sure you click the link here and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.

Before I sign off, if you enjoyed this addition of Digital Marketing Digest, I would so appreciate if you would click the “like” or “share” button.

Until Next Time… So Long. Stay Strong. Stay True. Be You!

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