Last week I shared with you 6 Content Marketing Strategy Tips to jump start your business success online.
Today, I’m going to share 7 more that will solidify your efforts in building a solid content marketing strategy plan.
Content Marketing Tip #7
Focus on Long Tail Keywords…2 or more keywords being searched. It is so much easier and quicker to create content and get it ranked with long tail keywords or phrases than it is competitive terms like “insurance” that can literally take months to rank.
Content Marketing Tip #8
Follow Hashtags(#) on Twitter that relate to your industry or niche. Doing this will place you “in the know” about what’s trending and provide you with a plethora of topics to write about.
Content Marketing Tip #9
Optimize your website for Mobile. By 2014 it is projected there will be over 788 million Mobile Only Internet users. Ensure your content is formatted so it can be viewed on mobile devices.
Content Marketing Tip #10
Set up webinars for your customers. If you can provide valuable content people will attend. Use your webinars as a form of content delivery. Also, consider selling your product or service on the webinar if it makes sense.
Content Marketing Tip #11
Creat an Infographic. Defined as a graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly, you can create them very cheap by going online and searching for “infographics.”
Content Marketing Tip #12
Be sure to test your Content. Every audience responds differently to content. Test your articles, videos, photos, webinars, infographics, etc. to see what your audience is engaging in the most.
Content Marketing Tip #13
Guest Blog on high traffic and authoritative sites in your industry or niche. Search for your business or topic followed by “guest blogging” and you’ll be amazed at the blogs that are waiting for you to post fresh content. You’ll reap the rewards by getting traffic to your site.
Content Marketing Tip #14
Here’s the biggest tip of all…Stick With It! It takes patience because it is a slow process. Be prepared to put in a couple of months work before you start seeing results.
The advantages of following a plan far outweigh the disadvantages. Here’s what you’ll get for your hard work:
- Brand Awareness
- Most importantly, a Loyal Customer following who will bring you business for many years to come.
Wishing you all the Best!