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Without it…ranking high in the search engines is a futile task.
97% of consumers search for local businesses online. Source: Google
54% of Americans have substituted the Internet and local search for phone books. Source: comScore network
That is why AT&T is selling off most of Yellow Pages business…The sale is part of AT&T’s strategy to jettison shrinking parts of its business so it can focus on segments that are growing…Revenue from the Yellow Pages unit has shrunk 30 percent in two years, as consumers continue to shun phone books in favor of the Web…
Source: Associated Press, April 9, 2012
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