Here’s issue #1 of Digital Marketing Digest (DMD) 😉
Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.
In this issue we talk about…
- The 3 Big YouTube Numbers That Will Blow Your Mind
- Why Video Subtitles Are So Critical For Your Business
- The End of DMOZ And The Evolution Of SEO
- Why Small Businesses Should Be Creating Video Newsletters.
So get this issue’s important news by watching the 5 minute video here right now.
Prefer to read instead of watching the video?
We’ve put together a text version below…
The 3 Big YouTube Numbers That Will Blow Your Mind
Tubularinsights.com revealed the 3 BIG YouTube numbers that every video marketer must know…
- A massive 70 percent of YouTube viewing is happening on mobile devices.
- Every single day 1 BILLION hours of YouTube’s incredible content is watched by people all around the world.
- 85 percent of YouTube’s algorithm is currently weighted towards “Watch Time.”
So what do these numbers mean for your business?
You MUST optimize for mobile devices. Desktop viewing is secondary. Create optimized content for mobile viewing.
Your videos must encourage viewers to watch until the end. Longer views, and repeated views, will boost your video rankings in YouTube.
At the end of your videos, prompt viewers to check out your other videos on YouTube by displaying clickable thumbnails.
Why Video Subtitles Are Still Critical To Your Business
Facebook’s recent announcement that all videos will soon auto play with sound was a big change to video marketing.
It’s clear that Facebook is wanting to deliver engaging video content to users, and they believe that sound is a critical part of that. So every video you create MUST include an engaging audio track.
However, don’t for a second think that this means you can do away with video subtitles…
Subtitles allow users to watch video content regardless of where they are, even when their device is set to “sound-off.”
With mobile video overtaking traditional desktop video, more and more people are electing to mute their mobile device, so they can watch videos in public places without fear of an embarrassing video blasting sound for everyone around them to hear.
The bottom line is people want control over how they consume video content, so let them choose!
Create videos that have engaging subtitles alongside an engaging audio track – that way you’re optimizing for both types of viewers.
The End of DMOZ And The Evolution Of SEO
DMOZ have announced they will be shutting down in the coming weeks, and it’s the nail in the coffin for ‘old school’ SEO.
If you don’t know what DMOZ is, it is an artifact of a bygone era in SEO. It was an online directory created to help boost SEO rankings back when Google was a simpler beast to conquer.
Webmasters would submit their website to the DMOZ directory and in turn they’d generate backlinks to their website – and it was a simple way to give your SEO Rankings a boost.
With Penguin and other recent Google algorithm updates, link building in this way has become harmful to your website, and is now a big no no.
So what does the end of DMOZ mean for your business?
The good news is that it solidifies that creating valuable content and earning genuine backlinks is where you need to focus. The hacks of old school SEO are no longer applicable, and will damage your SEO Rankings.
Create content that delivers a great user experience, share your content in as many places as possible, and you’ll earn natural backlinks that will boost your SEO Rankings.
Why Small Businesses Should Be Creating Video Newsletters
Video newsletters are highly engaging, help build authority with you and your audience, and with the right tools can be done fairly quickly and easily. Although they do take time, something that most small businesses don’t have a lot of when wearing so many hats.
If you’ve ever wanted to create your own video newsletter like the Digital Marketing Digest and just don’t have the time to accomplish it, we may be able to help.
Our Video Newsletter Service includes…
- Gathering high quality content about your specific industry
- Creating the Video with high quality relevant images
- Sharing your video on the major Social Networks
- And, helping to grow your Email List. As an aside, Email Marketing is still the king of marketing producing astounding ROIs when done right.
Our Video Newsletter Service is a turnkey service from start to finish!
Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…
If you’re not already subscribed, then make sure you click here and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.
Until Next Time… So Long. Stay Strong. Stay True. Be You!
Thanks for taking the time to check out this issue of Digital Marketing Digest!
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