how can digital marketing benefit businesses

Here’s issue #2 of Digital Marketing Digest (DMD)…

Every other week, DMD gives you a quick summary of the biggest and most important news that impacts your business in the fast moving world of SEO, Social Media and Video Marketing.

In this issue we talk about…

  1. How Video Email Marketing is Changing the Game for Businesses…
  2. How To Save Time Managing Your Social Media…
  3. 3 Reasons to Launch A Content Marketing Strategy…

So get this issue’s important news by watching the 5 minute video here right now.

Prefer to read instead of watching the video?

We’ve put together a text version below…

How Video Email Marketing is Changing the Game for Businesses…

Without a doubt, Email Marketing, when done properly, is one of the most useful methods of online marketing today.

With an exceptional ROI, regardless of your business niche, studies have shown that Email Marketing can bring in up to $38 for every $1 you spend on it.

This far outpaces other forms of online marketing. It’s hard to believe you could improve on these stats, but Video Email Marketing is doing it.

So, why should you want to use video email marketing in your business?

For starters, Video Email Marketing makes your customers want to OPEN your emails.

We all get a deluge of junk mail everyday we have to sort through to determine what we want to spend time reading.

You can differentiate yourself with a video on your email.

Video Can Personalize Your Business…

In general, video can personalize your business far better than copy-writing.

Why? People are social creatures. They want to see the people they are doing business with or making a purchase from.

Using Video Can Help You Up-sell Your Customers…

Virtually every product or service can benefit from being seen on video, whether in person or even with a collection of images, text and a voice-over.

However, up-selling can really double the benefit from video marketing in email.

You can take a common up-sell to your main product or service. Present it in a video to potential prospects, and give them the opportunity to purchase it for a small fee.

Just like McDonald’s does…would you like fries with that?

Source: Techzim

How To Save Time Managing Your Social Media…

If you’re a small business or entrepreneur your time is precious. You wear many hats running your business.

Posting on social media can be a daunting task. You know it’s necessary in order to connect with customers and launch new products and services.  After all virtually everybody is on social media these days.

Download the app Buffer ( to help do some of the work for you. Buffer can schedule and publish all of your posts in one place.

Plus they have analytics so you can check to see how much engagement your posts are receiving. There is a FREE version that works for… Facebook, Twitter, LinkedIn, Google+ and Instagram.

The time saver is instead of logging into all of your accounts several times a day you can schedule a variety of posts in one sitting to go live on the date you specify.

Source:  Kim Komando

3 Reasons to Launch A Content Marketing Strategy…

According to, over 85% of all marketers worldwide are using content marketing to obtain more engagement and sales.

Content Marketing, which we focus on here at SCB Marketing, involves creating and sharing blog posts, videos and other content.

So, what does this mean for your business?

  1. Paid Advertising is on the Decline… Stats. show between 70-80% of consumers now ignore paid ads.
  2. You Can’t Rank Well Without Content… If you don’t have content on your business website you are not going to rank well in the search engine results.
  3. Content Creates Long-Term Results… Paid Advertising dries up as soon as you quit paying. With content marketing you create long-term results. You can rank organically in the search results for many keywords and some of it will be ‘evergreen’…never becoming dated.

Source:  Hospitalitynet

Ok, so that’s what’s been happening in the world of SEO, Social Media and Video Marketing…

If you’re not already subscribed, then make sure you click the link in the description and subscribe to the Digital Marketing Digest right now, so that the next issue you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.

Until Next Time… So Long. Stay Strong. Stay True. Be You!

Digital Marketing Digest – Issue 2

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